Victoria Beckham and THE OUTNET.COM have partnered to sell more than 600 items of her clothing in aid of the charity, mothers2mothers. THE OUTNET.COM, with the support of Christie’s who valued the items, will host the sale online from August 20th-25th, 2014.
In February this year, following an invitation from Anna Wintour and American Vogue to visit South Africa, Victoria met with mothers2mothers (m2m) founder Dr. Mitch Besser. The charity trains, employs and empowers Mentor Mothers, who are mothers living with HIV, in order to educate them on how to prevent the transmission of HIV from mothers to babies and improve the health of women and their families. Victoria was so moved by the experience that she wanted to do all she could to raise money and awareness.
‘After spending just a few days with these remarkable women and learning more about the charity from Mitch, and his lovely wife Annie Lennox, I wanted to do as much as I could. It really was a life-changing experience; I’ve never experienced anything like it.’ – Victoria Beckham.
Victoria felt that a sale of items from her wardrobe could be an incredibly powerful way to raise both money and awareness. With help from her mother and sister, Victoria carefully selected iconic pieces from her wardrobe – pieces from her early days with the Spice Girls, that she wore out with David Beckham, and from catwalk appearances, parties, awards shows and other events that have been heavily documented and photographed by the world’s press.
‘I laughed a lot when we were going through my wardrobe as the pieces hold so many happy memories for me, David and the children. A lot of the clothes have been specially designed for me by the most talented designers and I’ve loved wearing them, however I now feel it’s someone else’s turn to enjoy them.
We approached THE OUTNET.COM, part of The NET-A-PORTER Group, as they have an incredible global reputation and are the perfect partner for us to build awareness and raise as much money as possible for mothers2mothers.’ – Victoria Beckham.
THE OUTNET.COM will be selling the items as a private online sale. The pieces include hats, shoes, bags and jewelry, designer ready-to-wear, costume pieces, coats, skiwear and evening dresses. Interested customers must register at THE OUTNET.COM from August 5th for a chance to shop the collection.
As a special treat for Victoria Beckham fans and THE OUTNET.COM customers, an auction of 10 of the most iconic pieces from Victoria’s wardrobe will be put up for sale in a ‘Going, Going, Gone’ reverse auction, where the Starting Price reduces by a fixed amount every five minutes – which makes for very exciting shopping on the site. Pieces such as the full length, white Dolce & Gabbana dress worn for the 2003 MTV Video Music Awards and the fluorescent yellow Roberto Cavalli gown worn for the pre-World Cup party in 2006 at David and Victoria Beckham’s country house will be part of the auction.
‘We are thrilled to be working with Victoria Beckham and her team on this very exciting charity event. From the start, THE OUTNET.COM has defined itself by its strong relationships and collaborations with designers in luxury fashion and we are confident we can draw an enormous amount of interest for these iconic items and raise awareness for mothers2mothers,’ – Stephanie Phair, President of THE OUTNET.COM.
‘We are honored and extremely grateful to Victoria Beckham and THE OUTNET.COM for their very generous support of mothers2mothers. The funds that are raised will help mothers2mothers’ Mentor Mothers reach even more HIV-positive mothers with critical health education and support, to stay healthy and protect their babies from HIV infection. HIV infections in children and maternal and infant deaths from AIDS are unnecessary and unacceptable. With the right education and empowerment, no baby should ever be born with HIV and no mother should die of AIDS. I’m sure everyone will have lots of fun shopping such a fashion treasure trove, and we’d like to thank those who do for joining us to eliminate HIV/AIDS in children and keep their mothers alive.’ –
Dr. Mitch Besser, Founder, mothers2mothers
The Victoria Beckham Charity Sale for mothers2mothers will be available exclusively at www.theoutnet.com/vbcharitysale from August 20th-25th, 2014.
For further information, please contact:
Linda Fulford, firstname.lastname@example.org, +44 (0)20 3471 5404
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About THE OUTNET.COM
THE OUTNET.COM is the most fashionable fashion outlet. Since its launch in April 2009 by the people behind NET-A-PORTER.COM, THE OUTNET.COM has quickly established itself as the chic, go-to destination for the global, style-conscious shopper looking for the best designer products at great prices. THE OUTNET.COM stocks an unparalleled selection of previous season designer fashion from over 250 brands as well as exclusive collaborations with high profile designer labels and its own in-house label, Iris & Ink. With express worldwide shipping to 170 countries (including same-day delivery to London, Manhattan and The Hamptons), THE OUTNET.COM is the definitive and exclusive designer outlet where everyone is invited. www.theoutnet.com
Significant progress has been made over the last decade towards the elimination of paediatric AIDS. Yet each day, nearly 700 children are still infected with HIV. 90% of these children live in sub-Saharan Africa, and most acquire HIV from their mothers during pregnancy, childbirth and breastfeeding.
This is unacceptable and tragic, because the transmission of HIV from mother-to-child is almost entirely preventable.