Selfish Mother and mothers2mothers (m2m) have collaborated many times over the last few years but today felt particularly special as we celebrated the launch of the MAMA STARS jumpers and tees. The excitement and buzz in the room about this new collaboration between Selfish Mother and Giovanna Fletcher were truly contagious!
Author, blogger, vlogger, actress, and mother, Giovanna Fletcher, created the stunning design for this brand new collection just in time for Mother’s Day in the UK (11th March). Officially launched on 22nd February, 50% of all profits will go to m2m to support the work of Mentor Mothers – the HIV-positive women m2m trains and employs in sub-Saharan Africa to eliminate paediatric AIDS and ensure that women and their families stay healthy.
For many in the room, it was their first introduction to m2m. Emma France, m2m’s Global Development & Strategic Engagement Director, thanked our partners for making this collaboration a reality and gave an overview of the life-changing work that Mentor Mothers do. Many of the attendees told us that hearing about m2m’s mission and work made them feel instantly connected with our cause. It was clear that the message “it is more about what unites us than what divides us” really struck a chord!
Addressing the crowd of social media influencers, Giovanna said: “We are all here because we have social media platforms and one of the things that make it worthwhile is to be able to use that presence for something important. It’s about making it count, making it worth something. And this collaboration was such a perfect way to help mothers2mothers continue to make such an impact on so many lives.”
Molly Gunn, founder of Selfish Mother, added: “I’ve been so excited about today because I knew I was going to celebrate something so special with fantastic women in a fantastic space. I am thrilled to have teamed up again with Giovanna – it was such a lovely opportunity to join forces, raise money for this fantastic charity, and wear lovely clothes at the same time!”
The launch was very kindly hosted by Holly Tucker MBE, the British entrepreneur, philanthropist, and UK Ambassador for Creative Small Businesses at her wonderful café Holly & Co in Twickenham.
To join in this fashion movement, order your MAMA jumper or t-shirt before they sell out on https://www.thefmlystore.com!