Today, we’re proud to share that m2m is taking centre-stage in a new international marketing campaign for LGT Group Foundation, a Liechtenstein-based private banking and asset management company that has been a valued m2m supporter since 2009. Our CEO, Frank Beadle de Palomo, and our Communications Associate, Nozi Samela, feature in video and photo assets for the campaign. Aptly titled “Values Worth Sharing,” the campaign captures LGT’s commitment to creating trust and bringing people together in an uncertain world. It features LGT clients, partners, and employees who demonstrate the core values that embody LGT’s business philosophy—commitment, expertise, and sustainability.
The largest family-owned private banking and asset management group in the world, LGT has been heavily involved in the social sector for some time now. In 2007, the company launched LGT Venture Philanthropy with the mission to increase the quality of life of disadvantaged people, build resilient, inclusive, and prosperous communities, and contribute to healthy ecosystems. m2m has received support through this initiative since 2009, and we have harnessed the financial resources and practical advice provided to enter new countries, test new approaches, and scale innovations.
In a video called “True Heroes,” Frank talks about his own mother, what draws him to the nonprofit sector, and the amazing Mentor Mothers he gets to work with every day, who Frank describes as heroes. He explains: “They dedicate their lives to eliminating HIV while transforming the lives of other mothers. Our work is made possible by the private individuals, organizations, and institutions that support us.” Meanwhile, in her photo shoot, Nozi shares how she built herself a brighter future based on the opportunities afforded to her by m2m and our supporters such as LGT.
At the end of the video, Frank talks about what he loves most about his job: “Helping mothers and their babies to thrive, and have better lives—can there be a better reason to go to work every day?”
We couldn’t agree more![youtube https://www.youtube.com/watch?v=TM27-PthD-k?rel=0&controls=0&w=480&h=270]