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Making Minutes Count | The 2021 Minutes for Mentor Mothers challenge

For 20 days in September, over 250 participants from around the globe—including the U.K., U.S., Canada, Lesotho, South Africa, Germany, and Spain—donated their minutes and took part virtually in Minutes for Mentor Mothers, mothers2mothers (m2m) new unique time-based challenge with a purpose. We are happy to report that they raised more than £114,000 ($150,000 USD) to support the vital work of m2m’s frontline staff, while doing the things they love—including group dance, learning a new language, cycling, running, walking in nature, rowing, and skipping around the largest park in London.

Making Minutes Count

The last year and a half reminded us all that time is precious and that every single minute counts. We have learned not to take for granted the time we get to spend with loved ones, the time we get to do the things we love, and the time we get to support someone who might need it most. The vital funds raised from this challenge can help ensure that Mentor Mothers have the time they need to provide life-changing health services and support to women, babies, adolescents, and families in their communities. By taking part, participants stood shoulder-to-shoulder with m2m Mentor Mothers who, despite the challenges of the past few years, spend countless hours delivering life-saving health services, education, and support to women, children, and families across ten African countries.

We are so grateful to everyone who participated in the challenge. Among them was m2m Ambassador, and U.K.-based actor Christian Brassington, who took on an incredibly ambitious challenge. He committed to learn Swahili for 60 minutes every day for 20 days. Swahili is the language spoken in Kenya, Uganda and Tanzania—three countries where m2m Mentor Mothers provide their life-changing services. At the end of the 20 days, Christian tested his knowledge with Wilbroda Awuor Akuro, an m2m Spokeswoman and Community Mentor Mother Team Leader in Nairobi, Kenya.

Curious to see how Christian did? Click below!

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