The RONROBINSON boutique will host a celebrity-driven fundraiser to help support mothers2mothers in their efforts to provide mothers living with HIV in sub-Saharan Africa essential health education and peer support to help them protect their babies from HIV infection and stay healthy.
Santa Monica, California, U.S. – 19 November 2015: The RONROBINSON flagship boutique will allow customers a special opportunity to do some holiday shopping for loved ones, while also helping to save the lives of HIV-positive mothers and their babies in sub-Saharan Africa. On Tuesday, 1 December 2015, the world will celebrate #GivingTuesday and World AIDS Day, showing support by giving back to help pregnant women and new mothers struggling with HIV. 20% of all proceeds made at the RONROBINSON store and online using code “GIVEM2M” that day will be donated to benefit mothers2mothers’ (m2m) efforts in eliminating paediatric AIDS.
As an added incentive, BabyCenter, the #1 pregnancy and parenting digital resource, will match all donations to m2m from 1 December through 15 December, up to $50,000, including money raised by RONROBINSON.
RONROBINSON, located at 1327 Fifth Street in Santa Monica, California, will be hosting multiple designers and brand ambassadors showcasing their products, including Apothia LA, Calvin Rucker, Cotton Citizen, Gladys Tamez Millinery, Lilah Beauty, Lysa Nalin Scarves, Modern Queen Kids, Nixon Watches, Peppina Jewelry, Retrouve Skincare, Say the Sun, Shaffer LA, Zemi Speakers. The event will also feature a book signing by fashion icon and supermodel Cindy Crawford for her new book Becoming, as well as Academy Award-winning producer Brian Grazer for his new book A Curious Mind: The Secret to a Bigger Life.
Although significant progress has been made over the last decade towards eliminating paediatric AIDs, each day 600 children are still infected with HIV globally. Almost 90% of these cases happen within sub-Saharan Africa, and most are acquired from mothers during pregnancy, childbirth, and breastfeeding. m2m began its efforts in 2001, as medical interventions were available to protect babies from HIV infection, but the critical shortage of medical professionals in the region made it difficult for women to get the information and support they needed to access life-saving medical care.
m2m trains, employs, and empowers women living with HIV as Mentor Mothers to work alongside doctors and nurses at understaffed health centres, educating and supporting other women. By sharing their own experiences with HIV, Mentor Mothers have a unique ability to form trusted relationships with women to help them access medical care early in their pregnancies and stay on treatment for the best possible health outcomes for themselves and their families. Formerly marginalised by their HIV status, Mentor Mothers are professionalised, employed, and economically independent, fighting stigma and discrimination through example and becoming role models and leaders in their communities. Knowledge is power, and mothers2mothers is giving women in countries most impacted by the HIV/AIDS pandemic back the power they deserve to maintain health for both themselves and their families.
Join the RONROBINSON crew for some holiday shopping in support of m2m on a special day dedicated to giving back and uniting against HIV!
For media inquiries, please contact Kyrstin Riley at Melrose PR- kyrstin(at)melroseprcom or call 310-260-7901.
About RONROBINSON
In 1978, RONROBINSON, Inc. opened its doors at Fred Segal on Melrose Avenue. With the store’s reputation for a curated selection of high-quality merchandise and outstanding service, RONROBINSON captured a quintessentially California aesthetic and quickly became a Los Angeles retail icon and destination for musicians, artists, designers and celebrities. In November of 2014, RONROBINSON opened a 5,500 square foot, free-standing and open concept storefront in Santa Monica. The eponymous store, features a unique shopping experience, with the same expertly selected collections of home design, men, women’s and kids apparel, books, jewelry, accessories and beauty products. RONROBINSON continues to reinvent the concept of a retail environment and regularly host diverse collaborations with Southern California based artists, musicians, and designers.
About mothers2mothers
mothers2mothers (m2m) is an African-based not-for-profit organisation leading global efforts to end paediatric AIDS and create healthy families and communities by training, employing, and empowering HIV-positive mothers as frontline healthcare workers. Since its founding in 2001, m2m has reached more than 1.3 million HIV-positive mothers in nine countries in sub-Saharan Africa with its scalable, high-impact peer approach. Join us by visiting www.m2m.org or follow us @m2mtweets.
About BabyCenter® LLC
BabyCenter is the world’s partner in parenting. The #1 pregnancy and parenting digital destination, BabyCenter reaches more than 45 million moms and dads monthly in 10 languages and 13 markets from Canada to the Middle East to China. In the United States, 8 in 10 new and expectant moms online use BabyCenter each month. BabyCenter provides parents with trusted information, advice from peers, and support that’s Remarkably Right® at every stage of their child’s development. Products include websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives. BabyCenter also leverages its industry-leading audience engagement to provide unparalleled insights and innovative marketing solutions to the world’s top brands, retailers, and institutions. BabyCenter is also committed to improving maternal health globally, and, through its Mission Motherhood™ campaign, works closely with nonprofits, NGOs, and governments to help make motherhood safer for all women. BabyCenter LLC is a member of the Johnson & Johnson family of companies. Visit BabyCenter on Facebook, Pinterest, Instagram and LinkedIn or follow @BabyCenter and @MomInsights on Twitter.