Bionda Castana, the luxury British shoe brand, announces its collaboration ‘Walk in Their Shoes’ for Resort 2016 with mothers2mothers, an African based charity leading global efforts to eliminate paediatric AIDS. mothers2mothers puts HIV-positive women from local communities at the heart of its efforts by training, employing and empowering them to provide essential health education and peer support to help other mothers protect their babies from HIV infection.
Every day more than 500 children are infected with HIV in sub-Saharan Africa and without treatment approximately half of these children will die before the age of two. The transmission of the HIV virus from a mother to a baby is almost entirely preventable with the correct medical intervention, support and education. To date mothers2mothers has reached more than 1.3million HIV-positive mothers and their babies in nine African countries.
Following previous mothers2mothers collaborations with Victoria Beckham, The Outnet.com and Candice Swanepoel, Bionda Castana has reimagined a family of three signature styles with two Limited Edition prints celebrating African culture, featuring an abstract tribal print and hand-drawn illustrations of traditional African dress, for Resort 2016. The styles are named after three inspirational Mentor Mothers ‘Juliet’, ‘Violet’ and ‘Johanna’ who embody the hugely successful mentoring programme.
Natalia Barbieri and Jennifer Portman, Co-Founders and Creative Directors of Bionda Castana, say of the collaboration ‘When we first heard of the work of mother2mothers it really resonated with us. The Mentor Mothers create a trusted forum and a community for HIV-positive mothers to live long and healthy lives with their children, while working tirelessly to eliminate paediatric HIV. It is an honour to be able to contribute towards such an important cause and to see from the inside the importance of the work that mothers2mothers does’.
The collection will be available exclusively at Bionda Castana’s London flagship store on Elizabeth Street, Belgravia and their global e-commerce site at www.BiondaCastana.com on 4th November 2015. The Limited Edition ‘Walk in Their Shoes’ styles are £375-£385 and 20% of the RRP from each pair sold will be donated to mothers2mothers. £80 could provide mothers2mothers services to two pregnant woman living with HIV through their pregnancy and for at least the first six months of their babies’ lives.
To shop the collection click here.
For Further Information on Bionda Castana, please contact Emma Beckett PR on:
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